Wheatfields &
The Bread Stand
branding / style guide / art direction
what: The Bread Stand is a new [hypothetical] sub-brand of Wheatfields, a French-styled cafe, located in downtown Lawrence, Kansas. The refresh and launch of a sub-brand melds the warm and inviting atomshpere of the
sit-down side of Wheatfields and with the convience of its to-go bread counter. The integration of these two services is to remind customers that no matter needs, Wheatfields can offers them a delicious homemade meal.
why: To refresh the restaurant and celebrate the 30 years Wheatfields has served the Lawrence community.